Industry
Sports & Entertainment
Client
Los Angeles Chargers
Category
Graphic Design
Stack
Figma
Photoshop
Salesforce
Designing Campaign Creative Across Digital, Social, and Stadium
Creating a system that scales
This work focused on extending the Chargers brand across every major fan touchpoint. From campaign guidelines and typography treatments to paid ads, social graphics, and stadium displays, the goal was to create a flexible design system that could scale quickly and consistently throughout the NFL season.
Design Process
Partnered with zro_g and the Chargers creative team to develop a scalable visual system, then applied it across digital, social, and in-stadium experiences. The redesign earned Gold Honor in Brand Redesign at the 17th Shorty Awards
Created visual directions aligned with campaign objectives and brand guidelines.
Campaign Systems
Working alongside zro_g, we explored the core visual ideas that would define the new Los Angeles Chargers identity. These early concepts established the typography, color treatments, textures, and compositional principles that became the foundation for the full brand system.
Performance Marketing and Digital Advertising
Designed paid social and digital advertising campaigns for the Los Angeles Chargers focused on ticket sales, major announcements, and fan engagement. The work combined brand consistency with performance-driven creative optimized across multiple platforms and formats.
Social Media Design & In-Stadium Experiences
Designed large-format visuals for SoFi Stadium, including videoboard content, promotional graphics, and sponsor integrations.
