Industry

Sports & Entertainment

Client

Los Angeles Chargers

Category

Graphic Design

Stack

Figma

Photoshop

Salesforce

Designing Campaign Creative Across Digital, Social, and Stadium

Chargers campaigns live everywhere at once. Social feeds, paid ads, stadium screens, email, web pages, and the small moments fans see before kickoff. The work brought those pieces into a sharper visual rhythm, building campaign systems that could flex across formats while still feeling unmistakably Chargers.

Design Process

Develop Concepts

Develop Concepts

Created visual directions aligned with campaign objectives and brand guidelines.

Adapt Across Channels

Adapt Across Channels

Resized and optimized creative for paid, social, web, and stadium placements.

Resized and optimized creative for paid, social, web, and stadium placements.

Collaborate and Refine

Collaborate and Refine

Worked with marketing stakeholders to iterate quickly and align messaging.

Worked with marketing stakeholders to iterate quickly and align messaging.

Refine and Evolve

Refine and Evolve

Treated the brand guide as a living system, adapting and expanding it throughout the season.

Treated the brand guide as a living system, adapting and expanding it throughout the season.

Campaign Systems

Working alongside zro_g, we explored the core visual ideas that would define the new Los Angeles Chargers identity. These early concepts established the typography, color treatments, textures, and compositional principles that became the foundation for the full brand system.

Performance Marketing and Digital Advertising

Social Media Design & In-Stadium Experiences

Designing at NFL Speed

This work sharpened my ability to create high-performing design under intense deadlines and across diverse channels. From paid ads to stadium screens, every asset was built to capture attention and drive action at scale.

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