Industry

E-Commerce

Client

Webb Western

Category

Product Design

Stack

Figma

Photoshop

Klaviyo

Building Through Brand, Ecommerce, and Growth Design

Designing a brand built to convert

At Webb Western, I create paid social ads, landing pages, email campaigns, and product creative designed to grow revenue and strengthen the brand. The work blends visual storytelling with rapid testing and performance-driven design.

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The Challenge

01 Objective

Increase conversions and average order value through high-performing creative and optimized ecommerce experiences.

02 Problem

The brand needed a steady stream of compelling creative to stand out in a crowded market and turn traffic into customers.

03 Challenges

Rapid creative testing, balancing brand and performance goals, maintaining consistency across channels.

Brand and Ecommerce Foundation

Developed the visual foundation of the brand, including identity guidelines, apparel concepts, and the ecommerce experience across desktop and mobile.

Paid Social Advertising

Created performance-driven ad creative for Meta campaigns focused on product launches, promotions, and customer acquisition.

Designing a Brand That Sells

Webb Western has been an opportunity to work across every stage of the customer journey, from building the brand and ecommerce experience to creating performance-driven advertising. The work reinforced how strong design can both shape perception and drive measurable business growth.

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