Industry

Sports & Entertainment

Client

Los Angeles Chargers

Category

UI/UX

Stack

Figma

Photoshop

Los Angeles Chargers Ticketing Experience

Designing for fans before, during, and after game day

Designed a simplified ticketing experience that guides users from discovery to checkout with minimal friction. Focused on clear hierarchy, faster decision-making, and a mobile-first approach to support users during high-intent moments.

Visit Website

Design Process

Mapped the end-to-end ticket purchase flow, prioritizing speed, clarity, and mobile usability while still supporting business needs like account creation and upsells.

Map the Flow

Map the Flow

Mapped the full ticketing journey from landing page to checkout to identify friction points and unnecessary steps.

Simplify Structure

Simplify Structure

Reworked information hierarchy to make pricing, seat options, and CTAs easier to scan and compare.

Reworked information hierarchy to make pricing, seat options, and CTAs easier to scan and compare.

Design Key Screens

Design Key Screens

Created focused UI for landing, seat selection, and checkout with an emphasis on speed and clarity.

Created focused UI for landing, seat selection, and checkout with an emphasis on speed and clarity.

Iterate for Speed

Iterate for Speed

Refined layouts for mobile, reduced input friction, and optimized flows for high-intent, time-sensitive users.

Refined layouts for mobile, reduced input friction, and optimized flows for high-intent, time-sensitive users.

Season Tickets

Refined layouts for mobile, reduced input friction, and optimized flows for high-intent, time-sensitive users.

Ticketing Experience

Designed and developed season ticket landing pages and purchase flows for Los Angeles Chargers, focused on reducing friction and making it easier for fans to explore seating options and complete purchases online. The work balanced conversion goals with a clear, intuitive user experience across desktop and mobile.

Specialty Campaign Pages

Created custom web experiences for key moments throughout the NFL season, including the Draft, uniform releases, and Training Camp. Each page combined storytelling, interactive design, and responsive development to build excitement and drive fan engagement at scale.

Designing for Scale and Speed

Working on the Los Angeles Chargers digital ecosystem taught me how to design for high-traffic moments, competing business priorities, and passionate users. Whether optimizing ticket purchase flows or launching major campaign pages, the goal was always the same: create clear, engaging experiences that help fans take action quickly and confidently.

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